by Marvin Uzor | Aug 30,
2023 | Marketing for lawyers
As a lawyer, you love a good
definition. So let’s clear one thing up: what exactly we mean by Technical Writing
and legal content writing. Technical Writing persuades and sells
Copywriting is writing that persuades and sells. Technical Writing is writing...
by Marvin Uzor | Aug 24,
2023 | Marketing for lawyers, Writing for professional services
If you’re
thinking about investing in outsourced articles or blogs, you’ll want to know what
sort of bang you’ll get for your buck. Calculating the return on investment of
content marketing is not an exact science. But let’s think about it in two ways: the
value of a...
by Marvin Uzor | Aug 15,
2023 | Writing for professional services
We’ve all heard
of blogs and articles, but are we all talking about the same thing? In content
writing terms, there are a few important distinctions. In broad brush terms blogs
and articles differ in two ways: Tone; and The purpose they serve in your
marketing...
by Marvin Uzor | Aug 9,
2023 | Marketing for lawyers
Nobody has time to think
about their LinkedIn posts right? Lawyers know the unwritten rule of LinkedIn that
“delighted to announce” posts are a bit cringey, but acceptable. They’re consider
safe enough to post. Uncontroversial. And besides, who has time to think up...
by Marvin Uzor | Aug 2,
2023 | Marketing for lawyers
LinkedIn. *sigh* It’s a dull
place of people “delighted to announce” things you don’t really care about, like
their latest deal and their new role, isn’t it? Well yes, if you only follow fellow
lawyers who post vapid updates. But it can be so much more than that. If...
