by Marvin Uzor | May 23,
2024 | Writing for
professional services
What a question. There’s a glut of books
written on the subject, and a wealth of courses designed around it. So I’m not going
to go into the ins and outs of every grammatical rule and stylistic structure. All
I’d like to get across is that ‘good’ writing is not...
by Marvin Uzor | Sep 6,
2023 | Marketing for lawyers, Writing for professional services
As somebody who
works in professional services, you know you need to be credible, reliable, and
trustworthy to win and retain clients. That’s why most professional services
describe themselves as “trusted advisers.” The sentiment is good, even necessary.
But you might...
by Marvin Uzor | Aug 24,
2023 | Marketing for lawyers, Writing for professional services
If you’re
thinking about investing in outsourced articles or blogs, you’ll want to know what
sort of bang you’ll get for your buck. Calculating the return on investment of
content marketing is not an exact science. But let’s think about it in two ways: the
value of a...
by Marvin Uzor | Aug 15,
2023 | Writing for
professional services
We’ve all heard of blogs and articles, but are
we all talking about the same thing? In content writing terms, there are a few
important distinctions. In broad brush terms blogs and articles differ in two ways:
Tone; and The purpose they serve in your marketing...
by Marvin Uzor | Jul 27,
2023 | Writing for
professional services
You probably already know that corporate waffle
isn’t going to help you attract more clients (and if you need a steer, read my blog
Corporate bluster: why it’s so damaging for your business) But when you’ve been
staring at your marketing material for yonks, it’s...
by Marvin Uzor | Jul 20,
2023 | Writing for
professional services
If I told you “I masticated the tree
fruit to ensure maximum health benefits to my internal productivity” you’d either
think I was a wolly, a liar or a little bit bonkers. No doubt you’d wonder why I was
trying to make “eating an apple” sound like some sort of...
