My approach to copywriting
When I’m writing your copy, I focus on four key aspects:
Clarity
Is the message clear and easy to understand? I use the active voice, short sentences and absolutely no jargon.
Precision
I unpack the real benefits of your product or services. Your clients aren’t interested in buzzwords like “bespoke solutions”, or “client-focused outcomes”. We can do better than that.
Rhythm
The pace of your copy affects its meaning. Tension and urgency require short quick-fire words. Or you create a sense of reassurance with balanced, measured pacing. Varying your rhythm keeps the copy interesting and stops you sounding like a staccato-style robot.
Personality
Bland brands blend into the background. Adding colloquialisms, idioms, and reference to things you enjoy will inject gumption into your copy. You’re also allowing your audience to get to know you, building rapport with your ideal clients.
My Copywriting Expertise
I help your brand speak
through compelling content. I offer you
professionalism, fast delivery, and quality
content.
I’m meticulous about language and have an eye
for
crafting clear, impactful messaging. My
experience
has given me valuable insight into how
businesses
and professional services operate.
As a Copywriting specialist, I write accurate,
trusted automotive, e-commerce, and general news
content. With 8 years of writing experience, I've
worked with clients across a variety of industries,
from fashion to construction.
I care about client service as much as you do. I’m:
Reliable
I never miss deadlines. You can rely on me to deliver your project on time.
Organised
I block out time for each project so you know exactly when I’m working on your copy.
Professional
I’ll give you a fixed price and keep you informed of my progress.
Why I Moved into Technical Writing? I've always loved to write, but I never considered it a full-time career.
Now, I’m discovering that writing—specifically technical writing—is not only a viable career but also one I truly enjoy. While I’m grateful for everything I learned in my previous roles, I’m now pursuing the work that excites me and allows me to combine my passion for writing with technical expertise.
San Francisco-based Copywriter
I’m Marvin Uzor. I was born and raised in San Francisco, but I spent around 10 years in Los Angeles. Happy to write your copy with a touch of West Coast flair if you'd like.
It’d be a great opportunity to refine your messaging or craft some standout phrases that resonate with your audience.
If you're local, I’d love to meet up for a coffee and chat. Just send me an email to arrange it. If you’re farther away or prefer virtual meetings, feel free to book an online discovery call.
Why Marvin?
I’m so glad you asked!
When you work with me, you get brighter copy. Not just copy that’s clear and stands out, but also intelligent, impactful writing that resonates with your audience. It’s all about bringing clarity and creativity together.
If you’re curious and want to dive into more details, feel free to explore the Why Marvin? page.
My Process
1
Brief
Send me an email with some brief detail about how you’d like me to help you. I’m happy to meet you in person if you’re local to San Francisco. I’ll ask you some questions about your business, your desired tone of voice, and what you’d like to achieve with the project.
2
Quote
I’ll send you a quote for the work and an idea of the timescale by which I’ll be able to get it done.
3
Engage writing super-powers
I’ll draft your copy.
4
Iterations
I’ll take on board any feedback and changes you’d like to make in one round of iterations.
5
Final product
I’ll send you the final cut of the copy.
Your project might need the input of other professionals, such as: a graphic designer, a web developer, an SEO expert or a print company. I work with a range of freelancers and I’m happy to introduce you to other creatives to deliver the full package for you