by Marvin Uzor | Oct 6,
2023 | Marketing for
lawyers
It’s no secret that creating and posting content is an
effective way for lawyers to build your reputation and win new clients. But with so
much brainspace dedicated to the day job, it’s a bit of a chore to come up with
ideas. Or you’ll have a good idea, and then...
by Marvin Uzor | Sep 6,
2023 | Marketing for
lawyers, Writing for professional services
As somebody who
works in professional services, you know you need to be credible, reliable, and
trustworthy to win and retain clients. That’s why most professional services
describe themselves as “trusted advisers.” The sentiment is good, even necessary.
But you might...
by Marvin Uzor | Aug 30,
2023 | Marketing for
lawyers
As a lawyer, you love a good definition. So let’s clear one
thing up: what exactly we mean by Technical Writing and legal content writing.
Technical Writing persuades and sells Copywriting is writing that
persuades and sells. Technical Writing is writing...
by Marvin Uzor | Aug 24,
2023 | Marketing for
lawyers, Writing for professional services
If you’re
thinking about investing in outsourced articles or blogs, you’ll want to know what
sort of bang you’ll get for your buck. Calculating the return on investment of
content marketing is not an exact science. But let’s think about it in two ways: the
value of a...
by Marvin Uzor | Aug 9,
2023 | Marketing for
lawyers
Nobody has time to think about their LinkedIn posts right?
Lawyers know the unwritten rule of LinkedIn that “delighted to announce” posts are a
bit cringey, but acceptable. They’re consider safe enough to post. Uncontroversial.
And besides, who has time to think up...
by Marvin Uzor | Aug 2,
2023 | Marketing for
lawyers
LinkedIn. *sigh* It’s a dull place of people “delighted to
announce” things you don’t really care about, like their latest deal and their new
role, isn’t it? Well yes, if you only follow fellow lawyers who post vapid updates.
But it can be so much more than that. If...
